Fashion Magazine - January 1, 1931
Eduardo Garcia Benito
DISPLAYING: 11" x 14" Giclée Art Print
The artist was born the town of Valladolid, Spain, & showed artistic talent from very early on. In 1912, he won a scholarship to study at L'école des Beaux-Arts in Paris; & by 1915, he had participated in his first group exhibition, at the Galerie du Faubourg Saint-Honoré. Over the next 5 years, he continued to exhibit his artwork, culminating in 1921 with his prestigious ascension to the title of "Sociétaire of the Salon." Benito made his living in Paris by painting society portraits & illustrating fashions in the Gazette du Bon Ton, a Parisian fashion journal published by Lucien Vogel.
Conde Nast met Benito in 1920. Within a year, Benito was one of Vogue & Vanity Fair's most important artists.
Benito's signature style - what Condé Nast referred to as the "Big Head" - captures the look & spirit of art deco. Art movements of the day such as Cubism & Constructivism inspired his iconic & stylized geometric forms.
His illustrations of fashionable women, reduced down to a few strokes of the pen, often feature long necks topped with heads resembling the African-figure sculptures of Italian artist Amedeo Modigliani, a friend of Benito's in Paris.
The typical Benito cover features stark backgrounds with solid planes & few colors.